As a Senior Marketing Design Lead at Papaya,

I spearheaded the overarching marketing design strategy for the company's flagship games, with a primary focus on top-tier titles: Solitaire Cash, Bubble Cash, and Bingo Cash.
 

Strategic Social & Store Presence: Directed the planning and creation of visual assets across multiple media and social channels—managing the visual identity for official Facebook pages (including VIP communities and fan groups), Instagram, and Twitter (X). Led design efforts for App Store & Google Play assets and promotional ad banners for global ad networks.
 

Lifecycle & Email Marketing Specialization: Led the visual design strategy for email marketing, crafting tailored user experiences across all stages of the Customer Lifecycle: from User Acquisition (UA) and Retention to complex Retargeting campaigns.
 

Generative AI Workflow Integration: Pioneered the adoption and seamless integration of cutting-edge Generative AI tools into the team’s design workflow. Harmoniously combined advanced AI capabilities with foundational design principles to deliver high-precision, unique visual assets with maximum efficienc