Hi, I'm Ido (Golden) Goldstein.

Marketing & UI/UX Designer | Art Director | AI Explorer
With over a decade of experience across creative, design, advertising, and gaming, I bring a unique combination of strong art direction, strategic marketing thinking, and expertise in the latest creative technologies. From Traditional Advertising to Mobile Gaming

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My journey began with a solid foundation in visual communication and branding. After studying Visual Communication at Avni Institute of Art & Design, with a focus on Branding, Typography, and UI/UX Design, I served as a Graphic Designer in the Israel Defense Forces Spokesperson's Unit. I later joined LEAD Ogilvey as an Art Director, where I developed campaigns for leading brands including Egged, Subaru, and Kravitz. From there, transitioning into the fast-paced world of mobile gaming felt like a natural next step. Designing for Performance

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Over the past several years, I've been fully immersed in the highly competitive gaming industry. At Papaya, where I served as Marketing Design Team Lead, and previously at GSN Games, I helped shape the visual identity and marketing creative for successful titles such as Solitaire Cash, Bingo Bash, GSN Casino, Grand Casino Slots, and Royal Lounge Casino.

My expertise lies in creating end-to-end marketing experiencesfrom social media assets and digital campaigns to App Store Optimiz ation (ASO), in-app marketing materials, and email marketing. I design high-performing visual campaigns that increase engagement, improve user retention, and drive meaningful conversions throughout the entire customer lifecycle.

Working closely with Marketing, User Acquisition, CRM, Product, and Community teams, I combine creativity with performance-driven thinking to deliver visuals that not only look great but also achieve measurable business results.

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Creating with AI​

As a designer who constantly embraces new technologies, AI has become an essential part of my creative workflow.

I leverage advanced AI tools to accelerate ideation, generate concepts and storyboards, explore visual directions, and streamline production without compromising creative quality. Rather than replacing creativity, AI allows me to spend more time solving problems, refining ideas, and delivering impactful visual experiences at the speed today's industry demands.

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Beyond the Pixels

I'm 39 years old, based in Hadera, Israel, happily married, and the proud father of two boys who remind me every day how to think outside the box. I'm always looking for the next creative challenge the place where thoughtful design, innovation, and business growth come together.