As a Senior Marketing Designer at GSN Games, I was part of the marketing design team responsible for the visual identity and creative direction of the company’s flagship brands, including Bingo Bash, GSN Casino, Grand Casino Slots, and Royal Lounge Casino.

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Creative Execution & Strategy: Led the planning and development of visual assets across a wide range of marketing and digital channels, including social media, paid advertising, CRM, email marketing, in-app screens, and app store presence (App Store & Google Play).

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Brand Consistency: Developed and maintained the visual identity across Facebook and Instagram brand pages, tailoring creative concepts to resonate with diverse target audiences.

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Full Customer Lifecycle: Designed visual user experiences spanning the entire customer journey from User Acquisition (UA) campaigns to Retention, CRM, and complex VIP & Retargeting initiatives.

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Cross Functional Collaboration: Partnered closely with Marketing, UA, CRM, Product, and Community teams to deliver data-driven, high-performing creative solutions aligned with business goals and KPIs.